The transformation began 5-6 years back when cloud introduced to the world. It took good time by customers to accept or trust cloud as an option or better option to their traditional IT Infrastructure. Today it became the best option for many organizations along with Virtualization.
A few years back primary objective/Goal for an IT reseller was to do volume business by selling popular on demand product or add more products to increase the revenue.
But now with the change in scenarios where Cloud has taken the center stage and SMAC (Social, Mobile, Analyst and Cloud) has become the guiding star. So, does the priorities and focus of reseller have also been changed.
Today a primary objective for a good reseller is to build a recurring business model. And keep SMAC in mind all the time.
Second biggest opportunity today reseller having is to take consulting as a service seriously as a business option. Today customer is overloaded with information and Technology. And with this overload he is more confused than ever before. Every six months technology is changing, where he should invest, how he should invest and how much he should invest is the churning at customer end.
The mindset of CIOs is changing. They are more focused on OPEX model than CAPEX. They like to utilize the amount used in CAPEX in new Technologies/Initiatives.
At distributor end also, things are changing. Distributors are diversifying by Investing in startups. Some are creating their own IPs (Intellectual Property).
The recent success of the MindBox event on Gaming Competition at Delhi, Chennai, Bangalore, and Mumbai, which is a creation of ARK Infosolutions Pvt. ltd., who are one of the leading distribution houses in India for various software. MindBox is an initiative by ARK to offer their expertise in the Creative Education segment.
Distribution house like Neoteric has started investing in number of Startups recently. Most talks about is their investment in a Bangalore based 3D Printer manufacturing startup "Fractal Works".
Distribution of IT will be their priority and they are known for it. But by doing this they are also making sure to have recurring or alternate business model ready for the future.
SMAC will keep driving the industry for few more years until next big thing, i.e. “Internet of Things” will disrupt the industry once again with its Applications, Devices and Technology.
One more thing we should keep in mind regarding pricing. There was a time of perpetual pricing, now world has moved to Subscription based pricing and the future belongs to consumption based pricing.
So, mantra will be to Adapt, Adapt, Adapt, or perished.
A few years back primary objective/Goal for an IT reseller was to do volume business by selling popular on demand product or add more products to increase the revenue.
But now with the change in scenarios where Cloud has taken the center stage and SMAC (Social, Mobile, Analyst and Cloud) has become the guiding star. So, does the priorities and focus of reseller have also been changed.
Today a primary objective for a good reseller is to build a recurring business model. And keep SMAC in mind all the time.
Second biggest opportunity today reseller having is to take consulting as a service seriously as a business option. Today customer is overloaded with information and Technology. And with this overload he is more confused than ever before. Every six months technology is changing, where he should invest, how he should invest and how much he should invest is the churning at customer end.
The mindset of CIOs is changing. They are more focused on OPEX model than CAPEX. They like to utilize the amount used in CAPEX in new Technologies/Initiatives.
At distributor end also, things are changing. Distributors are diversifying by Investing in startups. Some are creating their own IPs (Intellectual Property).
The recent success of the MindBox event on Gaming Competition at Delhi, Chennai, Bangalore, and Mumbai, which is a creation of ARK Infosolutions Pvt. ltd., who are one of the leading distribution houses in India for various software. MindBox is an initiative by ARK to offer their expertise in the Creative Education segment.
Distribution house like Neoteric has started investing in number of Startups recently. Most talks about is their investment in a Bangalore based 3D Printer manufacturing startup "Fractal Works".
Distribution of IT will be their priority and they are known for it. But by doing this they are also making sure to have recurring or alternate business model ready for the future.
SMAC will keep driving the industry for few more years until next big thing, i.e. “Internet of Things” will disrupt the industry once again with its Applications, Devices and Technology.
One more thing we should keep in mind regarding pricing. There was a time of perpetual pricing, now world has moved to Subscription based pricing and the future belongs to consumption based pricing.
So, mantra will be to Adapt, Adapt, Adapt, or perished.
